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MILLER LITE® RINGS IN THE NEW YEAR BY GIVING FREE RIDES TO PARTYGOERS ON METRO TRANSIT
December 31, 2019 @ 6:00 pm - January 1, 2020 @ 3:00 am
Miller Lite is Providing Free and Safe Rides on all Metro Transit Routes on New Year’s Eve
MINNEAPOLIS (December 11, 2019) – For the ninth consecutive year, Miller Lite is proud to continue its partnership with Metro Transit and J.J. Taylor Distributing to encourage the Twin Cities community to Celebrate Responsibly® and let Metro Transit be their designated driver. Miller Lite Free Rides will provide safe and free rides on all Metro Transit routes starting at 6 p.m. on Tuesday, December 31 until 3 a.m.
The Free Rides program has provided more than 6.7 million people in 28 communities safe rides as part of an ongoing commitment to helping consumers Celebrate Responsibly®. The program encourages partygoers to have good taste and not drink and drive.
“Miller Lite believes that the only way to ring in the New Year is to do so responsibly,” said Diane Wagner, alcohol responsibility manager for MillerCoors. “Through our partnerships with Metro Transit and J.J. Taylor Distributing, we are making sure that beer drinkers in the Twin Cities have a range of options to get home safely and prevent drunk driving.”
Miller Lite Free Rides has provided more than 1,494,337 safe rides to residents and visitors of Twin Cities since the program began locally in 2011.
“Metro Transit’s partnership with Miller Lite encourages residents and visitors of the Twin Cities to celebrate one of the biggest nights of the year responsibly,” said Metro Transit General Manager Wes Kooistra. “Metro Transit’s bus and train operators are all proud to be your designated drivers this New Year’s Eve.”
“Through our partnership with Miller Lite, we’re proud to kick off the new year by providing free, safe and convenient transit to the Minneapolis-St. Paul community,” said Billie Jo Smith of J.J. Taylor Distributing.
This national program supports Molson Coors Brewing Company’s 2025 goal to implement impactful programs to prevent drunk driving in every market where the company sells beer.
Miller Lite is supporting a national holiday program where consumers 21+ can pledge to be responsible and enter for a chance to win Rides with Uber for a Year. To date, over 280,000 pledges have been received for the four promotional windows they were available for, including the holidays.
Free Rides will also be offered on New Year’s Eve in Chicago; Dallas; Denver; Milwaukee; and Phoenix. For more information, visit MillerLiteFreeRides.com.
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About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
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MEDIA CONTACTS:
Eric Speicher
312.995.7418
Marty Maloney
312.496.5669