WEST ELM TO OPEN FIRST NORTH LOOP LOCATION MARCH 5

New store to host grand opening party with a portion of proceeds going to Urban Homeworks

Global lifestyle and design brand West Elm will open its first downtown Minneapolis store Thursday, March 5 in the heart of the North Loop. The new 11,000-sq.-foot store is located on the ground floor of the SECOND + SECOND development. To celebrate, West Elm will host a public grand opening party the evening of March 5 from 6–8 p.m. at the store.

West Elm’s grand opening party will feature:

• Local bites and specialty cocktails*.
• West Elm’s exclusive spring line.
• Shopping for a great cause! Shoppers will receive 15% off, and a portion of proceeds from the evening will benefit local nonprofit Urban Homeworks. Urban Homeworks is a local nonprofit with a mission of transforming vacant or distressed properties into a healthy neighborhood.
• Goods and gifts from local Minnesota makers Solid Manufacturing & Kate Arends  of Wit + Delight.

*Must be 21+ to participate

For Minneapolis–Saint Paul residents looking for shopping benefits, West Elm offers a member rewards program called The Key. By joining for free, members receive 3 percent back in rewards across the entire Williams-Sonoma family of brands (West Elm, Williams-Sonoma, Pottery Barn, Mark and Graham and Rejuvenation). Join at:https://www.westelm.com/thekeyrewards/.

The new store will also feature an assortment of products made by independent artists in the community as a part of the company’s LOCAL program. The North Loop location will carry a unique array of locally crafted goods by Solid Manufacturing and Kate Arends of Wit + Delight.

CONNECT WITH WEST ELM: For more updates, follow West Elm Minneapolis on Instagram (@westelmmpls) or Facebook (@westelmmpls).

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About West Elm

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and spaces through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair-Trade Certified products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma Inc. (NYSE:WSM) and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

Media Contact for West Elm: Hannah Wickberg, hwickberg@wsgc.com