Stay in the Loop

Out Of Town Guests? Here’s Another Option

The new Sable condominium tower is starting to ramp up its marketing efforts, promoting itself as a high-end alternative to hotel stays in the North Loop.

Sable is the first owner-occupied condo building here with bylaws that allow owners to rent their units out for short-term stays. And they’re hoping to appeal to visitors who are here for extended stays as well.

“We’re not trying to be like hotels,” said Joe Grunnet of Downtown Resource Group. “We’re trying to offer something truly unique and different in the neighborhood.”

Since the units are designed to be lived in full-time, they each have full kitchens and ample closet space. Most are one-bedroom units but there are a few with two bedrooms. Parking in the adjacent Nordic ramp is included, and guests have access to entertaining areas such as the rooftop deck with two grills and two fire pits, plus the lobby with a full bar, workspace and games.

Grunnet said the North Loop neighborhood itself is one of the top selling points, with abundant choices of restaurants, bars and other entertainment within a few blocks.

More than 40 owners have opted in to the program that lists their units for rent on various platforms such as Airbnb, VRBO, Expedia and Bookings. Once a guest books a reservation, Minnestay handles all the details.

When the units aren’t being rented out, of course, the owners have them for their own personal use.

Grunnet, in addition to selling the units through DRG, is also the owner of one. While his family’s home is in Golden Valley, he recently had a daddy/daughter date in the North Loop with his 7-year-old daughter, Avery, that included dinner at Borough, a walk through the neighborhood and then an overnight stay at Sable.

“She loved it,” he said. “She wants to do it every week now.”

By Mike Binkley, North Loop Neighborhood Association

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