Fulton Joins the Hard Seltzer Craze
By Mike Binkley, North Loop Neighborhood Association
With the soaring popularity of hard seltzer nationally, Minnesota’s fourth largest brewery, Fulton, is quickly getting in on the action. It’s now selling four flavors of its own locally-produced seltzer at select liquor stores as well as its popular North Loop taproom near Target Field.
With fewer carbs and calories than many craft beers, hard seltzer has become a trendy alternative.
“We haven’t been doing it for super long,” said Tucker Gerrick, Fulton’s Director of Marketing, “but the response has been absolutely incredible and somewhat unexpected.”
Fulton produces its seltzer at the same Northeast Minneapolis facility where it brews many of its beers.
In the video above, Gerrick talks about the decision to start producing this new product, and how big he thinks it could turn out to be.