Stay in the Loop

MP3 Debuts New Windows, Will Turn Alley Into Winter Wonderland

They’ve already created an annual holiday attraction with their elaborate window displays, and now MartinPatrick3 is about to create another seasonal spectacle in their side alley.

In the next week or so, tall trees will start arriving which they’ll fill with lights to create a winter village type scene.

“We’re going to have one starred tree that’s going to be an 18-footer in the center of the alley,” said Tony Serino, director of marketing, “and then we have nine other trees that will vary in height from 12 feet to 14 feet in little clusters to make it look like a wintery scene to go along with the windows.”

With the historic stone and brick walls on either side, the alley has an Old World feel to it.

“The alley’s already popular with people taking photographs, whether it’s wedding photos or family pictures or just walking through the neighborhood,” Serino said. “So that was the idea that we want to make it even more memorable to celebrate the holidays and give people that opportunity.”

The theme of this year’s windows, meanwhile, is Minnesota winter activities.

There are scenes of skiing, skating, ice fishing, snowshoeing and roasting marshmallows over a fire.

“We try to embrace the old school mentality of decorating for the holidays and trying to make it festive and fun for families and kids to come out and see the windows and have them be different every year,” said Serino.

Pro tip: if you stand at the ice fishing window long enough, you’ll catch a glimpse of a rare creature in the fish house.

By Mike Binkley, North Loop volunteer

Subscribe to our Newsletter